Youtube Videos: Best Time to Publish Youtube Videos for Maximum Exposure
YouTube has seen tremendous growth over the years, since their first video upload in 2005. Nowadays, 500 hours of content is uploaded onto the platform every minute, by different users and content creators. That’s 30,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every day! And all YouTubers are competing to grab a share of the 5 billion daily video views. In that context, we can safely say that YouTube is the most popular video platform today, and it can help you grow your eCommerce business enormously. The numbers prove it. As of 2019, YouTube has 1.9 billion active users worldwide, who all log-in to the site at least once per month. 79 % of internet users also say they have a YouTube account, making it the second most popular social media platform. One of the reasons YouTube is so popular is that it is available to users in a total of 80 different languages. That covers 95 % of the Internet population and is twice as much as Facebook, which is only available in 43 languages.
But the question that is asked by YouTubers all around the world is, "What is the best time to upload a video on youtube?". Creating quality content is a difficult task and making sure that people watch it is even harder. Even when the video has very high-quality content, if it isn't uploaded at the right time, all your hard work could be fruitless. So if customizing the time to upload the video is essential, what is the best time to upload a video on YouTube to ensure maximum traffic, better ranking on the training sections and going viral?
Here are a few pointers that will help in refining the timeline according to the video content.
To amplify the reach you get and move your content into the trending section of YouTube, devising a methodologic strategy is vital. Content that is uploaded during the highest traffic hours and with the days that have maximum engagement has a much greater chance to be a hit. So get organized and make sure your content is ready for those peak times.
2. Weekday demands
YouTube users tend to demand content during the weekdays, oddly enough. The highest amount of requests is generally on Wednesday and Thursday. The reason behind this is usually because people tend to work during the week and have time to spend online after work. They leave their weekends free to socialize and go out instead.
3. Understand the relevance of content
When the content to be uploaded is in relevance with time and season, it results in a harmonious combination. For example, if the content is a recipe for cooking, say, biryani, the best time to upload it would be at 12 pm because it generally takes an hour for a video to upload. YouTuber users generally browse for cooking recipes and tutorials from 1 pm to 6 pm. Either for lunch or dinner.
4. Length of the video
Uploading a video with content that has a good flow and isn't too long nor short is essential. The internet has reduced the attention span of users considerably. So if you don't catch the attention of your viewers within the next two or three seconds of your video, they may move to another channel. Remember, there are billions of options for them to choose from.
5. Understand YouTube.
When videos are uploaded on weekday afternoons, it gives YouTube enough time to index the videos and deliver them to subscriber's feed. Posting between 2 pm and 4 pm on Monday, Tuesday and Wednesday is advised by the Frederator. During the weekend, posting between 9 am and 11 am is optimal.
6. Time of the year.
YouTubers have to understand that the majority of their viewers is in school or university, and take into consideration the transitional period from May to September. It is the time when YouTube subscribers are either finishing or starting classes, enjoying sports season, vacation or outdoor activities. It is ideal to create content that is relatable to these events to ensure viewership as these months are known to be the worst months for YouTube. The aspect of fluctuating ad rates over the course of the year needs to be taken into account too.
7. External factors.
Geographical location is also a factor that can determine the viability of the content in a video. For example, Vevo could be popular in the US but isn't popular in Afghanistan. So, a video or song uploaded on Vevo will produce more traffic in America. The number of videos updated on a playlist also influences the visibility of the video uploaded.
8. General entertainment content.
Creating entertaining videos that people globally can relate to, will definitely increase the viewership. For example, Vines videos garner a lot of views with its entertaining compilations that are watched by people across the globe. So curate your content to apply to as wide a range of population as possible. With the possibility of reaching an audience in 80 different languages, make sure to optimize your content based on your target market. Putting the extra effort of translating video captions, translating video titles and descriptions, and engaging with your YouTube audience in the language that they are commenting on your videos in, can go a long way in gaining more subscribers and potential customers.
9. Use a scheduling system.
On YouTube, you can use scheduled publishing to schedule a private video to go public at a specific time, to make sure your content goes live at the most appropriate time. To schedule a video to go public, upload it as "Private" and use the "Schedule as public" option. It will then let you set the date, time, and time zone that you want your video to be published. The video will stay private until the scheduled time.
These are some of the best ways to gain maximum exposure.