Reverse Email Lookup and Contact Information!
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What is GoLookUp Reverse Email LookUp?
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Important Notes, Laws and Points about Email and Email Search!
Email Laws – Get Familiar with the Rules and Regulations
In the first years of emails, everyone used them to communicate with each other, and the term Spam Mail did not even exist. Nowadays emails have become an advertising tool for different companies and corporations that wish to sell products and services to e-mail users. Like with any advertising format, email advertising also has rules and laws that advertisers have to follow for the good of the public, and those that do not, face legal consequences.
Emails – An Evolution by Numbers
Surprisingly, the first email service was available in 1971, and from then on, this fast method of communication and transportation of files and information has taken over the world. As of today, the average office worker receives 121 mails per day and sends out 40 professional mails to others.
Most of the emails are read on smartphones – about 66% of the total emails sent each day. The United states tops the world list of most spams sent every day, with China and Russia following behind.
Spam email are responsible for a staggering 49.7% of the total number of mails sent and received every day, and the day that people are most likely to open them or any other mail, in Tuesday.
E-mail and Spam Laws in the USA
With the growing number of advertising emails and also spam mails, certain rules and guidelines were established in order to protect the public and make sure their inbox is not overflowing with unwanted correspondence.
The CAN-SPAM act in the US has been passed in order to do just that, and it dictates rules that email-marketers have to follow or else they will be fined.
The most important CAN-SPAM guideline ensures marketers have permission to email people on their list, i.e., the owner of the email has authorized them to send him advertising material. The definition of what is permitted varies in each country, but there are two major definitions of such permission: implied permission and express permission.
Implied permission allows advertisers to send emails to people they have a preexisting relationship with, and express permission is when a person gives the advertiser specific permission to sent him mails, like with newsletters.
Besides permission, advertisers must also use only truthful information in their advertisements, and not mislead people with false facts about what they are trying to sell. Furthermore, advertisers must also identify themselves and what they are selling as an advertisement in order for users to decide whether they wish to read further on, or hit the delete option on the commercial.
The CAN-SPAM act also stipulates that advertisers must give out their address to users and also allow them to opt out of from receiving further mails in the future. Advertisers that do not adhere to the act can be fined, and in many cases their mails will be marked as spam, especially if their commercials are unsolicited.
Although there has been a significant growth in email advertisements and commercials, the people have most of the power to decide what will enter their private inbox. With the CAN-SPAM act, the public in the USA is protected from unsolicited advertising, and those that break the rules face hefty fines and also being blocked from user emails.