How to get more followers on Instagram
Instagram, which was once known to be a fun app for kids has slowly become a serious networking, content marketing, and audience building tool for individuals as well as businesses. It is an extremely popular social networking site with more than 200 million active monthly members sharing at least 60 million photos and 1.6 billion likes each day!
Growing your followers on Instagram requires a lot of time, patience and effort for an average person or a startup. However, there are a few things you can do to get at least 1,000 quality followers for your professional and personal Instagram account.
Here are 10 easy ways to increase your followers on Instagram:
Each Image Must have Hashtags
By adding a maximum of three hashtags to each of your images, you will be indexing the images under a few pertinent hashtags. But you need to be careful not to have too many hashtags as it will make your images seem very spammy!
It’s a good idea to hide the hashtags by using sentences between hashtags (I #enjoy #swimming) or placing them right at the bottom. You cannot have more than 30 hashtags per post on Instagram.
Cross-promote Your Company Hashtag
It’s great that you have created a hashtag for your company. But creating it is not enough. Make sure you are including the hashtags in your profile and also get it printed on your visiting cards, print ads and on signage in your store.
Similarly, a slogan for your company will help brand your corporate Instagram account. Make sure to include these tags in all your posts and pictures.
Holding a contest on Instagram is a great way to get people to follow you on Instagram. It would be a good idea to post an image promoting the contest and then asking people to like it in order to enter.
Follow Similar Accounts
Consider Instagram as a community wherein you can gain followers by participating. It is hence essential that you interact, and not merely upload pictures.
Follow accounts of likeminded people or those who are posting photos of your interest. The way to do that is to search for relevant hashtags on Instagram to get a list of accounts and photos similar to that of yours.
Like and Post Comments
Now that you have begun to follow people make sure you go through their posts regularly, like and leave comments on their pictures and posts.
You will most definitely attract new followers if you stay active and continue to interact. Long comments or messages with emojis will most likely motivate people to go out of their way, check your profile and follow you.
Acknowledge and Respond to Comments
Nobody likes being ignored, and so it is essential that you respond to any comments made to any of your posted photos. Besides, interacting with your existing followers will help maintain your relationship with them and help build community.
Promote Your Account on Other Social Media Accounts
If you are running a large or small business, it is a good idea to promote your Instagram account on your other social accounts and profiles. Once they know what they can expect, people with similar interests will most certainly follow you.
According to research, the most effective time to post photos is 2 am or 5 pm. You are likely to get maximum response and likes during that time.
Complete Your Profile
Ensure to complete your bio by including relevant hashtags and keywords. Provide a link back to your site for people to understand you and your business.
Co-Promote on Other Instagram Accounts
Co-promotions with other users are a very helpful way of gaining followers. Find users in a complimentary niche with similar follower count. Request them for a mention or shout-outs to help build each other’s audience.
Wrapping it Up
Once you have enough followers on your Instagram account, the challenge is to maintain them so that they don’t lose interest and unfollow you. Take the time to engage and interact. If you are running a business, it would be worth the wait if you can convert these followers into customers.